• University of Leeds

STEM Campaign

Attracting and engaging with young engineers and scientists of the future is a challenging goal for the University of Leeds STEM team, and Spiral has been alongside them to provide an inventive solution. The campaign was aimed at school teachers and, in recognising their role in influencing and inspiring their classes, we took the concept of promotional items to a whole new level. In a targeted direct mail pack we included a classic science experiment that would encourage pupil participation and involvement across the region's schools. The pack was supplemented with other promotional items for the teacher as well as posters for display in the classroom.